RubyE is an exclusive clothing brand designed and created by Vino Moodley and Elsie Strydom. Two influential women who understand the importance of timeless, elegant style.

Their designs are detailed, unique and on-trend, using only the most luxurious, high-quality fabrics with an emphasis on creating beautiful blouses, shirts, tops, dresses, pants, shorts and jackets that will make you feel your absolute best!

This powerhouse duo desires their clothing line to be sustainable and ethical, which is why they endeavour to produce small quantities of high-quality pieces, employing local seamstresses and pattern-makers and sourcing materials from local suppliers.

It is their goal to play their part in re-building the economy and supporting women in business while keeping their esteemed customer and her needs constantly at the forefront of their brand.

Vino’s designs have been featured in SA Fashion Week, ELLE Magazine and Cosmopolitan. She has received high praise from the Sunday Tribune, Women in Design and Callezioni. Vino’s Indian heritage explains her love for beautiful fabrics and sophisticated design.

Elsie spent her 20’s as an image consultant in London, she later moved on to own a modelling school in Pongola after which she transitioned into hospitality, owning several beautiful guest houses. Elsie is thrilled to be returning to her first love – fashion.

Vino and Elsie met at a fashion show and a few years later their paths crossed again at a moment where both women were at a cross-roads in their work-life…

And this is how RubyE was born.

If you’re looking for luxurious, unique and classy pieces that stand the test of time and make you feel confident and comfortable – you’ve come to the right place!

Take a look around, and keep coming back, new pieces roll out regularly and Vino and Elsie are so excited to share their newest creations with you.